XOXO Designs by Ruth

XOXO Designs is a Glasgow-based brand created by Ruth, celebrating colour, positivity and the small wins that make everyday life brighter.

Ruth began designing greeting cards and launching her Etsy shop in 2012, growing XOXO into a joyful collection of greeting cards, motivational prints, enamel pins, patches and patterned stationery. Her designs are hand-lettered and created digitally, keeping a charmingly imperfect, human feel that mirrors real life.

Inspired by colour, typography, pattern and the creative community around her, Ruth’s work is designed to make people smile and celebrate moments big and small. XOXO has been featured on platforms such as Not On The High Street and BuzzFeed.

With sustainability always in mind, XOXO Designs uses recyclable packaging and continues to reduce single-use plastics wherever possible, proving that colourful, feel-good design can also be thoughtful and planet-kind.